Anglers can now show their love for sport with an assortment of quality reels with a durable Fishouflage finish. The Ardent F500 Flip-N-Pitch Reel is the first technique specific reel in the fishing industry designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduces line friction. The Perma-lock Drag System is factory-set at 22 pounds, more than any conventional reel on the market, for strong hooksets and retrieves. The stainless steel handle won’t break or bend; and the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, hard to break, and now a symbol of your passion. The F500 is available in Bassouflage, and the popular C400 casting reel is available in both Bassouflage and Walleyeflage. For more information, visit www.ardentreels.com.