will be making it easy for anglers everywhere to get their fish on in 2010.  Although the brand is new, its parent company has been in the business for years, focused on quality apparel and materials since its inception.  According to John Marquez of Fishouflage Apparel, “We felt Fishouflage was such an innovative and appealing pattern, the gear produced with the pattern deserved its own brand.  Over the years we’ve seen our industry change and evolve, and it has all been driven by the demands of the anglers.  Everyone has come to expect quality gear and that is the focus of the Fishouflage Apparel products.” Whether you are looking for Bassouflage, Walleyeflage, Crappieflage, or Muskyflage, Fishouflage Apparel and their retailers will have exactly what you need to make a passionate statement about your fishing.

Showing your love of the sport, regardless of the fish you pursue, has never been easier.  The Performance Fishing Shirt, which features generous cuts for comfort, along with a light breathable spun polyester fabric, is quickly becoming a hit with anglers everywhere.  It’s lightweight and quick drying fabric makes it ideal for a long day on the water and it is available in both short and long sleeve.  If you need to bundle up on a cool day and add a layer, give the Angler Hoodie a look.  Constructed of polyester Durafleece, it is one of few hooded sweatshirts that are actually water repellant, yet breathable.  This unique fabric is coupled with thoughtful design, including front hand pockets, a quarter-zip neck line, and draw string hood to keep the elements out.  If you aren’t a fan of hoods, the Quarter Zip Pullover is constructed of the same Durafleece with protection from the elements.  Anglers looking for something a little more business casual when spending timer “on the town” rather than “on the water” will love the stylish polo with Fishouflage accents.  It can say a lot in a subtle way.

Perhaps as important as the right fishing shirt is the right fishing hat and Fishouflage Apparel has you covered.   For cold days on the water, or in the blind, the Angler Beanie keeps your head wrapped in warm, water repellant Durafleece, and is available in either Bassouflage or Walleyeflage.  There is also an assortment of popular billed caps and visors to choose from.  Regardless of your style, they’ve got a good way to top it off.

Last but not least, anglers will need something to haul all their Fishouflage gear, and what better way than a Fishouflage duffle?  With features like a waterproof bottom, PVC lined denier outer layer, and water repellent finish these bags are as at home in the boat, as they are in the airport.  Available in three sizes, and all four patterns, anglers can show their love for the sport regardless of where their adventure leads.
As far as more to come, be on the lookout for an expanding line of cotton t-shirts and apparel, soft-sided coolers, and even luggage.  For a sample of everything they have to offer, and to sign up for updates as new products are released, or to find a dealer near you please visit www.fishouflageapparel.com.