Fishouflage Media Campaign
Fishouflage is aligned with key properties and individuals within the fishing industry in order to drive awareness for our Passion Statement, and our partners who license it. Each unique pattern has its own campaigns, while everything ties back into Fishouflage, which is “For the Love of the Sport”.
Some famous faces are framed in Fishouflage, establishing our patterns as the uniforms of anglers everywhere. From Al Lindner, host of the Angler’s Edge, to Karl Kolonka and his Extreme Angler Television, a member of the Fishouflage “Crew” is coming to a television near you. Partnerships will showcase our patterns on popular outdoor programming with a variety of themes, from educational shows to fishing competition, Fishouflage is on the scene.
Our patterns are also hitting the tours in 2010, with some of the most accomplished names in professional fishing in multiple species. With an all-star lineup featuring Greg Hackney, the 2009 FLW Cup Champion in bass fishing, to Gary Parsons, three-time PWT Angler of the Year, plus several other of the nation’s top pros, Fishouflage will also be featured on a stage near you. Each category of patterns has at least one celebrity spokesman making sure a consistent Fishouflage message is getting out to anglers everywhere.
As our patterns spread through the fishing world, watch Fishouflage.com for updates. From the latest videos featuring hot Fishouflage gear, to updates from our first class professional staff, catch it here first.
2010 ICAST ICONS Pete Maina and Fishouflage European Marketing Director Chris Leibbrandt meet under the halo of the European Carp pattern. Separated at birth, a common bond of rock and roll and predator fishing brings them together after years of wondering.
Ray Scott, founder of BASS, stops by the Fishouflage Apparel booth to see what all the buzz is about.
Al and James Lindner stop by the Fishouflage booth at ICAST to visit and discuss the success of the show. The Lindner's and BLP Studios have been involved in the development and technical consultation with the patterns from an early stage."
