The Dock...A jumping off point for all things Fishouflage
The dock will serve as your link to everything Fishouflage. From Pro Gear Spotlights, to upcoming events, and contact info, you can find it here.
Fishouflage Debuts at 2010 Bassmasters Classic
Fans of fishing finally got their hands on all things Fishouflage at the Bassmaster’s Classic in Birmingham, AL. From Fiahouflage Apparel garments, to Ardent Reels, Outdoor Identities and their partners had everything on display. According to Paul Bernegger, President of Outdoor Identities, “It was great to get Fishouflage in front of dedicated fans of the sport. It was exciting to see faces light up when they viewed Fishouflage patterns for the first time.” 
Fishouflage Pros were on hand, talking about all the products and their latest adventures. Bassmaster Elite Series Pro, and Classic competitor, Greg Hackney stopped by showing off his new Fishouflage tournament jersey. Greg will be promoting Fishouflage throughout his Elite Series Season, and PAA Bass Pro Shops Tournament Series competitions. Karl Kalonka, host of Extreme Angler Television, also spent time in the booth greeting fans and sharing his insight on North America’s favorite toothy fish. Over the weekend several other pros, partners, and Fishouflage fans stopped by to see what the buzz was all about.
Perhaps the biggest hits were the Fishouflage Apparel garments. From the performance hooded sweatshirt, to Fishouflage t-shirts, a lot of Classic fans went home with “Their Fish on!” Bernegger went on to say, “We couldn’t be more pleased with our first true consumer show debut, the response confirmed Fishouflage is something special, and we are excited.” Outdoor Identities will continue to keep Fishouflage in front of consumers, with a variety of new products hitting shelves this spring.
Fishouflage rolls out an all new Fishouflage.com
Greenville, WI: January 18, 2010 – Outdoor Identities, the parent company of Fishouflage, is excited to announce an all new Fishouflage.com. The new site was created to become the hub for all things Fishouflage, from all-star prostaff content, to the expanding line-up of Officially Licensed Products, you will find it here. Features include Pro Gear Spotlights on the latest Fishouflage merchandise, a detailed Pattern Guide, video tips and blogs from the pros, as well as information about the company and their partners.
The Fishouflage patterns were launched at ICAST and embraced by outdoorsmen across the country. With high-tech 3D camo patterns based on aquatic environments and the species we all love, Fishouflage is quickly becoming the uniform of anglers everywhere. The first four patterns to be featured on the new site are: Bassouflage, Walleyeflage, Crappieflage, and Muskyflage. The patterns are all artistically similar, yet as distinct as the fish that are part of the patterns.
The original site was based on highlighting patterns and the concept, but Fishouflage.com now encompasses everything going on with the company and its partners. According to Paul Bernegger, President of Outdoor Identities, “Since its introduction, Fishouflage has begun to take on a life of its own, and we wanted a site that could grow with us and showcase everyone’s love of the sport. Users will find a much richer experience with news about Fishouflage, but a lot more. Our partners and prostaff will be contributing content on a regular basis to contribute to a public platform for outdoor enthusiasts and Fishouflage Fans everywhere. Whether a consumer looking for products or a potential licensee wanting to learn more, Fishouflage.com will meet their needs”
